Komunita Vzdělavatelů Budoucích Učitelů

The brand identity of KVBU is based on community aspect of the organisation and its goal to layer of types of professions within the educational system, expanding and welcoming all new members. This membership and warm welcome is presented in the circular form and inviting a new member, be part of a layered group. The colours and baldness of shapes further enhance this aspect of the brand. The main font is, on the contrary, based on sharper forms leaning forward, suggesting the direction of community heading. The final look of visuals should both suit the “campfire welcoming” feel as well as a solid appearance of an well established organisation.